Every non-profit knows that social media is the key to engaging with existing donors and new doners. According to a study from Georgetown University, about 55% of people who engage with a non-profit’s social media take an action like volunteering or donating! That’s spectacular! But, as most non-profits are somewhat small, a lot of social […]
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Case Study: Non-Profit Animal Shelter Edition
How a small animal shelter was able to expand their impact beyond city borders The Client A small non-profit cat shelter in California. The Problem This client had a stagnated social media presence. Previously volunteers had operated most of the social media with one paid staff member. They had some success with social media donations […]
Case Study: Author Edition
How a New Author Was Able to Sell 2000 Books in One Week with (almost) Zero Ad Spend This author is the founder of Heirloom Media, but these Facebook strategies for authors would work for anyone. The Client This author had a science book coming out in August, but no social presence for the book. […]
How to Tell if Your Company is Ready to Hire a Social Media Agency
Is your company ready to hire a social media agency? Here’s what you should know before taking the plunge. Guess what, social media is here to stay. Sure, the platform that people hang out on is likely to change from year to year, but much like TV, social media will always be around (unless the […]
Should You Still Advertise on Facebook?
With all the crazy scandal over Facebook and people swearing off the platform, the big question is, should you still advertise on Facebook? The start of the school year is my favorite time to reflect on the state of my business and determine how I want to finish out the year. This year has been […]