At Heirloom Media, we use a social media marketing strategy that works time and time again, no matter your industry or what algorithm changes social media platforms throw at us.
We specialize in Facebook page management services, social media consulting, Instagram ads, Facebook ads, and non-profit marketing strategy.
If you’re ready to see if we’d be a good fit, book a call with us!
Social media advertising is dead
Social media advertising, and especially Facebook advertising, is dead.
That’s likely what you’ve heard.
At Heirloom Media, we believe that the only people saying that are doing it wrong.
No where else in the world can a business connect directly with their fans, build relationships, and create loyal customers that come back again and again.
But, it’s not as simple as throwing wet spaghetti on the wall and seeing what sticks.
Social media requires constant oversight, attention, and adaptation to stay connected to your audience.
When you do that correctly, your business increases, and your audience only gets larger.
At Heirloom Media, we employ a specific formula that helps brands create true connection with their customers that creates raving fans, all while helping businesses expand, grow, and profit.
Why use social media for business?
The average person spends about 2 hours a day scrolling through social media platforms, according to data collected by Adweek.
The platform itself changes, older customers tend to hang out on platforms like Facebook and Twitter, while a younger audience spends more time on Instagram and Snapchat.
Most social media platforms allow businesses to advertise to customers through free and paid social media advertising.
If your business is also on social media, you are more likely to be seen and find ways to connect directly with your audience.
Additionally, social media advertising is still the most cost-effective way to advertise. This is largely due to how tight you can set targeting, but that info is only important if you’re looking to run your own Facebook ads!
Wondering how much you should be spending on marketing? Web Strategies has an excellent calculator to determine your marketing budget.
A proven social media management strategy for non-profits
Here’s a secret.
You don’t have to be a large business to market online.
Do larger advertising budgets produce results faster, and reach more people?
If your company has a large marketing budget, say, like Coke, of course your brand will succeed in any advertising medium.
But, you don’t have to have deep pockets to grow your business with social media.
In fact, we’ve helped clients build a business without any existing social media presence or an existing client base.
Want to know the secret?
But, like any relationship, learning how to connect with your customers can be a bit tricky.
When you’re working on social media, you have to be a bit of a relationship detective. You might think you know why your customers are visiting you or making purchases, but in most cases, what’s really driving them is completely different than what a company imagines.
We use a proven strategy and system that helps any service-based business and non-profit connect with their audience and grow. We’ve helped tiny five-person teams and multi-million dollar businesses. It doesn’t matter what your size is, the strategies still work.
Our strategy includes:
- Audience research based on past data
- Strategy audit to determine where the disconnect occurs
- Content and marketing adjustments to boost connection between customer and brand
- Monitoring and reporting to boost meaningful growth
- Social media optimization and process refinement
Social media management is a long-term business decision (6-12 months, or ongoing). If you already have a social media team, you can maximize their effectivness using our strategy (we can teach you).
The most valuable benefit you can get through social media is connection with your customer base.
This is optimized through awareness and engagement.
Sales come in once the relationship is built.
At Heirloom Media, we’ve helped dozens of non-profits and service-based businesses effecively leverage social media.
How an Author Was Able to Get Her Book Ranked Number 1 New Release on Amazon with (almost) Zero Ad Spend
Interested in talking more?
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