“I hate Facebook!”
“I used to love Facebook, but since the algorithm changed, I don’t get any traffic or money from my Facebook pages.”
“I took my business off Facebook because it was a waste of time.”
If you’re a business owner or blogger, you’ve heard these words before. Perhaps you’ve even said them. Many busienss owners believe that Facebook is dead, and there is no way you can have success. But guess what?
In March of 2017, I took a course called Grow Your Audience (affiliate link), created by Rachel Miller. I took the course because my friend Dayna had taken the pilot course, and her Facebook page grew from about 30K to 100K in just a few months. I, like many others, was struggling to get just 10 new fans per week on my page.
So I took the course.
It was hard and there was a lot to take in. But in just a few weeks, I started to see success on my little page. In March, I had just over 2K fans, and most of them were from giveaways I did back in my first year of blogging. They did NOT care about me. I had a tiny budget, but I could see the strategy working before my eyes. Pre-course, I was lucky to get 10 new likes a week. But post-course, I was getting 100 new likes a week. Then 300, then almost 1000.
While taking this course, I continued to hear complaints of Facebook’s deadness.
But I could see that wasn’t the case. Facebook was working for me.
So I started offering my services to other busienss owners.
Here are some of the wins I’ve achieved for clients:
- One client came to me with a completely dead page. Their page had not grown in YEARS. The first week I took over, the page grew by 1000 new fans.
- I increased one client’s engagement by over 1500% in one week. They recently started a group for a paid course and gained 15,000 members in just a few weeks.
- In two months, I doubled the number of page fans on one client’s page and increased engagement by over 200%.
- On my page, I’ve reached millions of people with fewer than 10K fans.
- For one client, I was able to increase their membership by 50% in a single launch.
But, you might be thinking,
“OK, so you can talk to people and get more fans, but who cares? 1000 15 year-olds have over a million fans on Instagram.”
That’s true, but if you know how to unlock a passionate audience, you’ll find those people who are willing to spend money on their passion. It doesn’t matter if you’re selling a printable life binder or a course showing people how to build their business, if you connect with the right audience, they WILL buy from you.
The funny thing about Facebook is that if you do it wrong, you will waste your money. Facebook is perfectly happy to let you spend $100 per lead.
But, if you do it right, you can pay a fraction of a penny for the same lead. Send those leads to a paid product they are passionate about, and your income potential is limitless.
Facebook is one of the only places in the entire world where EVERYONE hangs out. Your mom is there, your friends are there, your children are there, and your grandparents are there.
Right now your former high school classmate is sharing a viral post that says wrapping your face in tin foil is the key to youthful skin. But when you use Facebook effectively (affiliate link), it will be YOUR post they share with the world and YOUR product they buy.
Isn’t that amazing?